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A Content Marketing Funnel Explained

A content marketing funnel is a way to let potential customers learn more about your company, find solutions to their problems and feel confident about buying from you. Different types of content work better at every phase of the funnel.

Checklists, videos, and infographics are effective in getting attention, creating leads and keeping readers interested. Gated content, like templates and guides works well at this stage.

Awareness

At this stage, consumers are simply aware of your brand and the solutions you provide. This is the stage where content is designed to educate and inform potential customers about the issues your solution addresses and its distinct features from competitors.

To determine the gaps in your content at this stage, you must consider the different types of keywords that your customers use to browse on the internet. By conducting keyword research, you will find the terms your target customers are searching for that suggest a need for your product or service. This information can then be used to create an editorial calendar and determine which content pieces will target those terms.

Creating content for this stage of the funnel can help you build brand loyalty among your customers. The more people learn about your brand, the more trust they'll have in your capability to solve their problems. This leads to greater conversion rates, whether that's newsletter signups, purchases or click-throughs to your website.

A well-executed content strategy can aid in closing the gap in conversion at this stage. If, for instance, you find that most of your content is targeted at generating awareness, but nothing influences customers to make a purchase decision, then you could increase your spending on marketing campaigns that target middle-funnel keywords.

Social media what is content marketing a different way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook allow you to interact directly with your customers and give you an opportunity to showcase your customer service. This could include anything from retweeting good reviews to promoting special deals.

You can also use existing content strategy marketing to lure customers to the bottom of the funnel like blog posts or case studies. For example, if you write a post about the advantages of your product than the competition's, you can post it on social networks and invite readers to subscribe to your mailing list to receive more information. You can also encourage conversion at this stage by asking your customers to tag you in their social media posts after they have used your product. This will encourage others to do the same and help spread the word about your brand.

Then there is the consideration

A good content marketing strategies marketing strategy should include a mix of content types to engage customers at every stage of the funnel. For instance the brand awareness campaigns could include ad content however, they should also include blog posts and infographics which address common objections and concerns. These pieces of content can be distributed via email or social media to boost organic traffic.

As buyers move through the consideration phase and begin to look for specific features in a product that can help them make an informed purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Utilize tools for keyword research, such as Ubersuggest, or search popular hashtags in your industry to find questions that your audience asks. Then, craft answers to these questions and then place them in your content funnel map.

At this point it is essential to present an unambiguous value proposition that shows potential customers how your product or service will solve their issue and make them more money. The content should also emphasize the uniqueness of your brand when compared to that of your competitors.

This is a relatively simple stage to measure, since consumers are making a decision whether they want to buy. To see if you're getting the job completed, check out indicators like conversion rates as well as the number of transactions and click-through rates.

As they reach the stage of advocacy, your brand grows increasingly important to them. They will share your content with others because they are so enthusiastic about it. This is a great way to increase your audience. You'll need to create content that inspires people share it, rather than only focus on engagement metrics. Use Sprout Social, for example to track the number of shares on social media that are a result of your content marketing efforts. This will give you a more precise picture of your impact.

Decision

At the decision stage consumers are seeking content that confirms their purchase and outlines how to use the product. At this point they want to be certain that the product will solve their problem and justify the purchase. At this stage, high-quality content, like product guides as well as case study videos and customer success stories are essential. Your customers want to ask questions and get answers from your support team. Offering them customized emails and 24 hour customer support is an excellent way to delight customers and encourage them to share their experience with others.

At this stage you're hoping that your customer will become a brand advocate and promote your product to their friends and colleagues. To turn these advocates into enthusiastic customers, you'll have to provide them with valuable information that will help them get the most from your product or service. Personalized newsletters videos, tutorials, free trial offers, and loyalty programs are all great ways to do this.

After your audience has converted from leads into paying customers, it's time to focus on retention. Content marketing funnels tend to concentrate on revenue as the final goal. However, customers will continue to interact and interact with brands even after they have made purchases. Therefore, it's essential to redefine the funnel as a loop model rather than an unchanging structure that ends with revenue.

The standard funnels for content marketing are useful for planning your strategy however, they don't consider the complexity of the buyer's journey. Instead, reimagining the funnel as a loop model will assist you in developing an effective and more holistic content marketing strategy. By planning for every step of the process you'll be able develop content that will engage your audience and increase conversions. You can then utilize the data from conversions to enhance and test your strategy. Are you ready to see the difference this approach can make to your company? Contact us today to request a free Content marketing playbook!

Retention

A funnel for content marketing is a useful tool that can help brands plan their strategy, execute it, and measure its effectiveness. It can also give them an understanding of the gaps in their content strategy that need to be filled. For instance when a company has a significant amount of content geared toward increasing awareness and generating interest, but only a few pieces that are geared towards the middle of the funnel, they should prioritize creating content geared towards this stage.

Utilize tools such as Ahrefs, which examine the average time on a page and bounce rates of each piece to determine how specialized your content is. The higher these numbers are the better your content is performing.

It is essential to update and keep relevant the content you write to ensure that you are at the top of your funnel. This will keep your customers engaged in your brand, its products and services. The best method to accomplish this is to create fresh content that focuses on specific keywords, addresses questions that are likely to be asked by your customers, and highlights the most up-to-date information about your business or product.

When your customers enter MOFU, they will be looking for more details about your product or services as well as solutions to their problems. In this stage it's crucial to build trust by offering honest reviews and demonstrating value.

The final step of the content marketing funnel is where your audience will make a purchase decision. This is typically done via restricted content that requires an email address or another form of registration in order to gain access. This content is designed to turn the interest and awareness you've cultivated at the top of your content marketing agency uk marketing funnel into leads that are qualified for your sales team to follow up with.

While customer retention largely falls into the hands of your support and sales teams, you can still have an impact on your customers' journeys with your brand by generating content that delights them throughout the entire marketing funnel. This can include helpful resources, behind-the scenes information and special offers that only your customers be able to access. If you can build trust with your audience, then they will become your most loyal advocates and will help reduce the time to sell.