US8239522B1 - Dynamic Variables for Tracking Wireless Device website Usage - Google Patents > 자유게시판

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Website utilization through browsers is often tracked and analyzed by commercially accessible web analytics providers, which gather detailed information about web web page utilization, and to some extent about specific website users. Entities which offer different entities with internet analytics providers are known as "analytics providers". Analytics providers One main web analytics supplier is Omniture, Inc., of Orem, Utah, the proprietor of the present invention. Omniture provides net analytics expertise underneath its properly-known mark SiteCatalystTM. All other marks used herein are property of their respective homeowners. Web analytics knowledge may be collected from many sources, such as by reading server logs or by utilizing internet-beacons. Web-beacons are small picture requests positioned in a web page to cause communication between the person's gadget and a server. Web-beacons are often known as clear GIFs, net bugs, picture requests, iTagPro bluetooth tracker or pixel tags. Web-beacons can be used for promoting, behavioral concentrating on, and different processes, to gather info a visits to websites. Web-beacons are generally utilized by analytics suppliers to collect analytics knowledge.

JavaScript file on the shopper server; web-beacons could also be hosted on different servers, akin to analytics supplier (Omniture) servers. HTML page the client needs to trace. JavaScript file is effectively included through the pasted code. Some cell phones and different wireless devices could be configured with a web browser, RSS feed aggregator, and/or different tools for accessing internet and/or other internet content with out requiring the usage of a browser operating on an end-consumer's private computer. Examples embody cell phones, different cell phones, wireless gadgets such as those bought underneath the Blackberry mark, private digital assistants resembling those offered beneath the Palm mark, and/or other devices, including handheld gadgets and others. Such wireless internet devices communicate with a wireless gateway using a number of wireless communication protocols comparable to WAP, J2ME, I-mode, LEAP, ItagPro EZWeb, iTagPro product and J-SkyWeb. HTTP, HTTPS, XML, and RSS, amongst others. Browser examples may even be found on phones, operating below the phone's operating system; the time period "browser" will not be limited to packages running on a desktop computer.

GIF to the browser shopper and course of that data for consumption by the analytics provider's customer. WAP request to a WAP gateway/proxy, which sends an HTTP request to an origin server. HTTP response to the WAP gateway/proxy, iTagPro features which then sends a WAP response to the wireless device. One embodiment contains an internet analytics technique wherein an online-reading device sends an entry node a web-beacon request related to a dynamic variable specification. The entry node forwards to an analytics data collection server the online-beacon request and the dynamic variable specification. Then the analytics knowledge collection server interprets the dynamic variable specification. HTTP/HTTPS header, posted XML content material, an area or distant database, ItagPro and/or an software program interface (API). One embodiment offers a web analytics system, having a processor and a memory which is interoperable with the processor. Reception code configuring the memory is capable of controlling the processor to make the system obtain a web-beacon request which has an associated dynamic variable specification.

Interpretation code configuring the reminiscence is capable of controlling the processor to make the system interpret the dynamic variable specification. FIG. 1 is a flow chart illustrating methods of constructing, communicating, deciphering, and in any other case managing dynamic variable specifications, according to at the very least one embodiment of the current invention. FIG. 2 is a block diagram illustrating methods, knowledge movement, roles, parts, and an working environment in accordance with at least one embodiment of the present invention. For example, particular options of an example may be omitted, renamed, grouped in another way, repeated, instantiated in hardware and/or software in another way, performed in a special order, or be a mix of options showing in two or more of the examples. Analytics expertise generates and/or gathers knowledge about customer 262 conduct in websites 250 , together with in some cases net web page 252 visits, Flash (mark of Adobe) or other multimedia presentation interactions, RSS or other feed interactions, and/or different customer conduct during networked displays, in a fashion similar to broadly used HTML net web page analytics.

World Wide Web but in addition other components of the Internet, in addition to local networks that use protocols also used in the Internet, akin to HTTP, HTTPS, IP, and iTagPro product so on. Web analytics can collect details about web site visitors in order that the website proprietor could higher understand and serve those guests. Today an analytics supplier can gather information that's offered in a JavaScript-constructed internet beacon request. Some examples of such managed information are site path (fashionable sequences of internet pages visited), on-line buying conduct, and web site customer know-how data such because the operating system and the online browser setting used by the customer. Web analytics can acquire information about website 250 visitors 262 so that the web site owner may better understand and serve those visitors. An analytics provider resembling Omniture can gather a hundred and twenty information that's offered in the web-beacon request. JavaScript code (or a counterpart or substitute similar to ActionScript code, as an example) can point out to the analytics data collection servers the info source(s) and knowledge value(s) to be collected upon reception of the online-beacon request.